It all started in 2013, 6 months before completing my Masters in Exercise Physiology. Exerscience Fitness was a play on the field of Exercise Science and Fitness. My wife hastily created the original logo after I shared with her various stock logo images from Google. Still, the logo had a meaning that aligned with my philosophy. The barbell stood for the importance of strength training, and the three pentagons at the tip of the triangle were meant to represent the three major energy systems of the body.
Fast forward to 2020, the onset of the pandemic. At this point, Exerscience Fitness was not a very active business. I stepped away in 2015 to pursue a career as an Exercise Physiologist with Baptist Health South Florida’s Wellness Advantage. Then in 2019, I left Baptist to join Equinox as a Fitness Manager. Due to the pandemic, that role lasted about eight months. The important thing is during that time, I gained experience that would shape my philosophy of training.
In March 2020, I reopened Exerscience Fitness LLC and revamped the logo with a friend’s help. I got a new color scheme, however, I was no longer sold on the logo itself, as it never felt like an accurate representation of my current training philosophy. The science part had taken a back seat, and the movement part gained all the importance.
When you think about it, you realize that movement makes the science part work independently. See, the physiology in our bodies tends to operate poorly when we don’t move and works well when we move often. Physiology works best when we move well and are intentional about learning and improving our skills concerning movement. In another article I will dig deep into what I mean by all this. Remember that the energy systems I mentioned earlier are a big part.
Now, the new logo is a complete redesign and overhaul of the original logo. This is intended as it reflects my change in philosophy. I no longer view myself as a Trainer but as a Physical Educator and Coach. However, there is more to wellness than just physical fitness and diet. I still believe that when discussing the physical part, it is essential to be educated on the topic, not just by knowing what a movement is. Understand its purpose and how to identify it, perform and apply it to the real world. Hence this logo. The new design represents DNA. The arrows at the end represent movement. The idea is that movement is in your DNA. Now when it comes to the color, that represents Miami.
Rebranding parallels my newfound motivation to continue to grow as a Business Owner, Exercise Physiologist, and Educator. I am excited for the future of Exerscience Fitness LLC and anyone joining for the ride.